When Estonia's own Eurovision groups - Ruffus, Neiokõsõ, Suntribe - fail, there's always one other place an Estonian can look for aspiring blonde pop stars, Sweden.
Swedish pop stars seem a bit different from Estonian pop stars. While Estonian pop stars suffer from borrowing perhaps a bit too much from the burlesque shows of Tallinn in their attire, Swedish pop stars seem like they are bent on serving not only the Swedish market, but the Japanese market as well, with their kitschy mutated 1980s haircuts and tanning-salon gold skin.
But what Eurovision is really about is bringing old Eurotrash chic and new Eurotrash chic closer together. And this year's ambassador of Baltic Sea State pop, the Swedish Sandra Oxenryd, looks like she could pass as an Estonian pop singer - or Swedish, it's so hard to tell! - on any casino-turned-cruise-ship plying the Swedish archipelago on route to Tallinna sadam.
To Sandra, we (me) at Itching for Eestimaa wish you only the best of luck.